Retail App
Reboot
Category :
Service / UX
Client :
Familymart
Start Date :
7 August 2021
Designer :
Wilheim
The
Challenge
The existing mobile application has fallen short of expectations, demonstrating significantly lower user adoption rates than anticipated by senior management. This shortfall presents a critical challenge, hindering the achievement of key business objectives related to user growth and engagement.
The mobile application failed to effectively achieve its business goals. It neither adequately assisted end-users nor successfully promoted the consumption of products and services. Furthermore, the app's value proposition to end-users was unclear, hindering user adoption and engagement.
